Image may be NSFW.
Clik here to view.
Cristina Twigg is the founder of the babysitting agency Easy Care Sitters. She started the company in Brooklyn, New York in 2000 and now runs the business from Boulder, Colorado. Easy Care contracts a large roster of background-checked, CPR-certified sitters. Cristina is very passionate about Easy Care and is now considering options for expanding her business.
In this episode Brandon and Cristina discuss:
- How Cristina thought of her company and developed her unique business model
- The decision to adjust her monetization structure
- Starting a business from scratch
- Methods for getting new customers
- Setting yourself apart from the competition
- Dealing with parents and the care of their children
- Running a business while also working a day job
- Potentials for expansion
- The importance of your business name
- The importance of a strong website
Links and Resources from this Episode
- Wix for creating a website
- Google Ad Words
The post REB 011: Easy Caring with Cristina Twigg appeared first on Real Everyday Business.
