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Matt Cimino is the founder of Great Shoals Winery, located in Mount Vernon, Maryland. He also operates a tasting room at Heyser Farms in Silver Spring, Maryland. Great Shoals has been around for four years. Matt started out by converting his father’s barn into a winery. The majority of fruit used in his wines are sourced locally in Maryland.
We apologize for the extra noise in this podcast. The interview was conducted in a room with refrigerators.
In this episode Brandon and Matt discuss:
- The difference between hard cider and wine
- You can patent an apple!
- The importance of building relationships to reduce risk when sourcing products
- The reality of randomness of publics tastes when creating new products
- The importance of scale and the struggle to achieve it
- Wineries in Maryland vs. wineries in Virginia*
- Working on sweat equity (but still paying taxes)
- Marketing methods to find new and repeat customers
- How to establish a successful wholesale relationship
- Creating new products
- Dealing with having too many products
*Note: There are approximately 250 wineries in Virginia. This was quoted incorrectly in the interview.
Links to Tools and Resources mentioned in this Episode:
The post REB 009: The Wine Business with Matt Cimino appeared first on Real Everyday Business.
